How it works

When people ask AI assistants (like ChatGPT or Perplexity) for recommendations — “best dentist near me,” “good plumber in Austin” — the assistant suggests specific businesses. AI visibility is how often your business is one of those suggestions. It’s different from traditional search: we focus on how AI answers real buyer questions, not on ranking for keywords.

We use a set of questions that mirror what your customers might ask — for example, “Who do you recommend for [your service] in [your area]?” We call each of these questions a “prompt.” We run these prompts through several AI assistants and record whether your business (or someone else’s) gets recommended. That’s how we measure your visibility.

AI assistants often learn from the same sites people use to find businesses — review sites, directories, and trusted publications. When we show you “sites AI engines rely on,” we’re showing you where AI is getting its information. Building a strong presence on those sites helps AI assistants understand and recommend your business.

We run our checks once a week so you get a steady, comparable view of how you’re doing. That way you can see trends over time and understand whether changes you make (like improving your presence on review sites) are helping. You don’t have to do anything — we’ll keep tracking and send you a summary each week.